AI · Strategy · Technology
AI, Strategy & Business Transformation
Putting AI in the middle. Keeping people in control.
JTBD.online helps companies rethink how work gets done by combining strategic thinking, AI, technology, and hands on building. I work with companies that know AI is changing how business gets done, but want to move beyond simply adding another AI tool to the stack. The goal is to find where AI can create real leverage while keeping human judgment at the center.
What I Do
AI & Process Optimization
I look at how your business actually works, identify repetitive work, bottlenecks, information gaps, and unnecessary handoffs, then redesign the process around what AI can do today.
- Workflow and process analysis
- AI opportunity mapping
- Process redesign
- Automation strategy
- AI powered research and analysis
- Human in the loop workflows
AI Strategy & Implementation
Not every AI opportunity needs a massive technology project. I help companies figure out what is worth building, what is worth buying, and what should remain human.
- AI use case identification
- AI implementation roadmaps
- Tool and technology evaluation
- Custom AI workflows
- Team adoption and enablement
- AI operating models
Custom Tools & Vibe Coding
Sometimes the best solution is a small tool built specifically around the problem. I use AI assisted development to rapidly prototype and build practical internal tools, applications, dashboards, and workflows. From idea to working prototype without turning every project into a six month software implementation.
Strategy & Growth
AI doesn't replace good business thinking. It makes good thinking more powerful. I bring a finance and strategy background to questions around growth, profitability, pricing, markets, investments, and new opportunities.
- Opportunity identification
- Business and market analysis
- Growth strategy
- Financial and profitability analysis
- New business models
- Strategic decision support
How I Work
How do you approach an engagement?
I don't start with “How can we use AI?” I start with: “How does the work actually get done today, and how would we design it if we were starting from scratch?” Then we identify what AI should do, what technology should do, and what people should continue to own.
Who is this for?
Companies of any size, large or small, working out what their value proposition is in an age of equal access to AI. If AI is changing how your industry works and you want more than another tool bolted onto the stack, that's the conversation.
How are engagements priced?
Paid engagements only — project-based work or monthly retainers depending on scope. Pricing is set up front so there are no surprises. No equity.
How do I get started?
Reach out via the contact page with a short note about where you are and what's in your way. We'll set up a call, scope the engagement, and send a clean proposal with timing and price.
Who runs it
Miglena Georgieva. I started my FP&A career at Avanade and Microsoft, then deepened it in financial services running FP&A — corporate-grade planning, forecasting, and variance analysis. That foundation now powers AI and strategy work with companies figuring out where technology creates real leverage, and where human judgment has to stay.
I'm at home in the unsexy work — pricing, forecasting, runway, the numbers behind the story. That same thinking now goes into AI: what to build, what to buy, and what to leave to people. I work hands on, from process analysis through to working prototypes.
Miglena Georgieva — Strategic Partner & Vibe Coder
Because if everyone has access to the same AI, the advantage isn't simply having AI. The advantage is knowing what to do with it.
Never outsource your judgment. Build your advantage around it.